Tools of the UCR Trade - Part 4

Unregistered Carriers on 10/06/2009 - 1907
Unregistered Carriers on 10/07/2009 - 1873

OK - back to the Tools of the UCR Trade.

Today, I'd like to talk about the eMailer. You have already heard me talk about how we're using the eMailer during the current registration year. But that's during the tail end of a registration year.

Think about this: we are coming up on a new registration year. As you know, we have 20,000+ carriers here in Illinois. About 40% - or 8,000 of them - have email addresses. What if we could email 8,000 of our 20,000 carriers and direct them to the Indiana site to register? First, we figure that saves us about $8,000 in renewal mailing costs. Eight thousand dollars!!! Next, some of them will self-register as a result of the link that's in the email. More savings. Finally, we can regulate how many emails go out every day. This means that we can send, for example, 500 emails a day for 16 days - the eMailer works Saturdays, Sundays and Holidays without complaining (unlike Kathy, who whines about working Monday through Friday) - so we can effortlessly control the flow of emails and mitigate the work load a little.

What's not to like about that? Oh, and I forgot to mention the most important thing about the emailer: if the carrier doesn't register within 15 days, we send them another email every 15 days until they DO register! Is that a thing of beauty, or what??? Thank you Chris and Cody!!