Unregistered Carriers on 8/5/2009 - 2626
Unregistered Carriers on 8/6/2009 - 2608
Yesterday's Registrations (IL system) - 18 / $933 (avg $51)
This will be my last post about email - at least for now. You can probably tell by now that I'm pretty excited about the prospects!
From my perspective, email is a numbers game. And, from the numbers game, comes the opportunity to encounter carriers in an entirely new way.
Let's say that we send 300 emails in a day. Of that 300, we may get email responses from 30 people. Some people have questions. Many people apologize for not filing. Either way, a quick response back to them usually results in a quick registration. Everybody wins - and very few resources have been expended.
Contrast that with the old manual mailing. It probably costs any of us $1.00 per piece - not even counting the costs of staff time - to print up the letters and envelopes, put stamps on them and mail them. 300 pieces of mail - $300 in costs. Then you wait for the mail both ways. Is the response any better? We don't think so.
If you need convincing, let me know and I'll send you some email addresses for some of your own unregistered carriers. You can try it yourself - and I'm betting that you'll become a believer!
Have a great weekend!
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