Unregistered Carriers on 5/19/2009 - 4126
Unregistered Carriers on 5/20/2009 - 4102
Yesterday's Registrations (IL system) - 30 / $6240 (avg $208)
In my previous post, I hinted that it may, in fact, make financial sense for a State to go after 'every last one' of their Unregistered carriers. In this post, I'd like to put some numbers behind that assertion to see if it holds water.
Suppose, for example, that we randomly called 10 unregistered $39 UCR carriers. Suppose further that we spent 10 minutes talking to the carriers we were able to reach and 2 minutes discovering that we had to leave a voice mail for the others. Finally, suppose, for the sake of this discussion, that we accepted fax and credit card as viable means of registration.
Let's assume that we talked to five of them and left voice mail for the other five. Those results would take us exactly one hour. What are our costs for that hour? If the caller costs us $.50 per minute (high-priced calling talent!) and the calls cost us $.10 per minute, we would have a total cost of $.60 per minute, or $36 for that hour. How many registrations (immediate registrations, using a credit card) do we need from our 10 calls to cover our costs and make a couple of bucks? One! Even if it's only $39!
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