Unregistered Carriers on 12/17/2009 - 1379
Unregistered Carriers on 12/18/2009 - 1378
Illinois - 93.59%
Maine - 93.24%
I think one of the best things we've done is to "routinize" solicitation of UCR unregistered carriers.
Whether it's daily email solicitation or sending stuff to the "sideways adds" or phoning carriers on the unregistered list, we have activity going on daily. To me, this approach is far more effective than sending a mass mailing once or twice a year.
Do we end up sending as many pieces of mail out? Sure ... maybe more. Does it pay off? You already know that I think so.
Daily activity allows our folks to get into a UCR "rhythm". It's also led us to conceive some really great UCR solicitation tools that have been incorporated into UCR-Link. I predict more next year.
Next time, if I remember, I'm going to write about Best Practice #3 - Statistics.
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