Wednesday, December 23, 2009

Best Practice #4 - Working Smarter, Not Harder

Unregistered Carriers on 12/22/2009 - 1357
Unregistered Carriers on 12/23/2009 - 1342

Illinois - 93.76%
Maine - 93.22%

We have a saying around here, "We need to work smarter, not harder."

Essentially, it means, "let's figure out how to improve our performance of a task in a way that results in expending LESS staff effort than we are expending now."

Tall, order, right? If you think it smacks of "doing more with less", you are correct. Is that possible? Yes!

A great example is our experience with carrier email addresses.

When we first learned of their availability, Kathy would dutifully grab dozens of email addresses every day, plug them into an email and then send out the email. This led to us asking Iteris to build an emailer, which not only removed the need for Kathy to do the labor-intensive email activity she had been doing, but basically put the whole thing on auto-pilot, complete with the capability to conduct multiple emails campaigns, send emails to everybody who is unregistered every 15 days, etc. In other words, we are now doing "abundantly more" in this area --- with less effort.

Interestingly, working smarter for a lot of states would be as simple as subscribing to UCR-Link.

When all is said and done, however, a lot more is said than done. (Sorry, I couldn't resist that one.)

When all is said and done, however, setting the bar at working smarter - doing more with less effort" - results in a different train of thought than just trying to do a task or an activity more efficiently.

No comments:

Post a Comment