UCR "Renewal" - What's Your Approach?

Unregistered Carriers on 11/12/2009 - 1709
Unregistered Carriers on 11/13/2009 - 1678

Maine - 93.10%
Illinois - 92.11%

I have given considerable thought to 2010 UCR "Renewal".

I use quotation marks because the very word "renewal" already suggests a particular approach to the task - send a UCR form/letter/postcard/email to everybody who registered for UCR in 2009. But that's only one approach - and it may not be the best approach for you and your state.

Let's suppose that you are going to do a "renewal" as I have defined it.

We can say categorically that you will reach MANY of the people who registered in 2009.

You will also, however, reach some people who are no longer in business or who no longer need to do UCR.

You will NOT reach those who registered in 2009 but whose address is changed.

Some of the people, some of the time.....

Other people you will not reach will be:

1) MCMIS carriers who are listed as active, interstate carriers but who have not had an inspection, crash, MCS-150 update or UCR registration in the last year

2) UCR Universe carriers who did not register in 2009

Some of these carriers might be relatively high-dollar carriers.

UCR registration is a trade-off. You can try to reach MORE carriers and endure more returns, more rejects, etc. or you can concentrate on a higher-probability population (those who registered in 2009, for example) and increase the likelihood that things will go more smoothly.

As a practical matter, I would take a hard look at how much money I collected in 2009 from the population I'm soliciting in 2010. The further I was below my cap, the more I would be inclined to cast a wider net. I'd rather collect more money and have to deal with more bad addresses, out of business carriers, etc. than collect less money and have a "neater" renewal season. But that's just me. "Neatness" might count a whole lot more for you than cash. Your call.

Have a great weekend! Keep looking over your shoulder, Maine! :)